{"product_id":"amour_oral","title":"Amour Oral","description":"\u003cp\u003eAmour Oral is the second studio album by Québécois rap trio Loco Locass, released on 2 November 2004 and widely regarded as a landmark in francophone hip‑hop. Across 13 tracks and just under an hour—“Résistance,” “La bataille des murailles,” “Antiaméricanisme primaire,” “Groove grave,” “Bonzaïon,” “Spleen et Montréal,” “Maison et idéal,” “La Survenante,” “Antigone,” “Libérez‑nous des libéraux,” and “Engouement,” among others—the group blend dense, allusive wordplay with samples drawn from Québec’s musical and cinematic heritage, creating a highly political, intertextual record rooted in local culture. The production, largely handled by member Chafiik, keeps to a classic rap framework—beats, scratches, and layered samples—but with arrangements that often feel closer to collage than to straightforward boom‑bap.\u003c\/p\u003e\u003cp\u003eLyrically, Amour Oral is overtly engagé: it tackles Québec nationalism, anti‑Americanism (“Antiaméricanisme primaire”), censorship, urban melancholy (“Spleen et Montréal”), and provincial politics, with “Libérez‑nous des libéraux” becoming a breakout protest anthem and a flashpoint in public debate. The album’s title plays on “amour oral”\/“amour moral,” underlining how the trio treat rap as an act of civic love expressed through language itself—rapid‑fire rhymes, rhetorical flourishes, and references that reward close listening. Critically and commercially, it was a major success: certified gold for more than 50,000 copies sold and winner of Félix awards for Hip‑Hop Album of the Year and Songwriter of the Year, along with MIMI and Grafika prizes for its texts and artwork, Amour Oral is often cited as a turning point that helped legitimize politically explicit, literary rap within Québec’s broader chanson tradition.\u003c\/p\u003e","brand":"Record Store","offers":[{"title":"Vinyl \/ 2LP","offer_id":53318369214778,"sku":"37680","price":43.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/2041\/0682\/files\/Screenshot_2026-04-14_at_2.43.15_PM_57c1c44d-d4b3-4580-9a63-05de84623ac9.jpeg?v=1779868822","url":"https:\/\/recordstore.ca\/products\/amour_oral","provider":"Record Store","version":"1.0","type":"link"}