{"product_id":"heavy_serenade","title":"Heavy Serenade","description":"\u003cp\u003eHeavy Serenade is the fifth extended play by South Korean girl group NMIXX, released on May 11, 2026 through JYP Entertainment. It follows the group's acclaimed first full-length album Blue Valentine (October 2025), which topped Melon's domestic charts and won 10 music show trophies. The six-track, 16-minute EP is built around the central theme of love — specifically, the idea that the heavier love feels, the more profound and overwhelming it is. As member Lily explained at the album's countdown live, the title is an intentional paradox: a serenade is traditionally a gentle, intimate song sung for a loved one at night, while \"heavy\" evokes the inescapable emotional weight of deep devotion. The album was released in two physical versions — \"Heavy\" and \"Serenade\" — each designed to reflect different facets of that tension, and it debuted at number 1 on the Hanteo Chart and topped iTunes album charts across multiple regions including Thailand, Vietnam, and Hong Kong.\u003c\/p\u003e\u003cp\u003eSonically, Heavy Serenade leans into the group's self-described \"mix pop\" approach — blending contrasting genres not in sequential sections as in their earlier work, but layered simultaneously into a dense, textured sound. The title track, written by acclaimed indie singer-songwriter Hanroro, fuses trance, acid house, and drum and bass into a propulsive electropop framework to convey the feeling of being consumed by love. The pre-release single \"Crescendo,\" co-written by member Lily, builds from delicate melody into dramatic synths to evoke all-encompassing adoration. \"LOUD,\" written solely by Lily, closes the album as a defiant self-love anthem — \"You told me to shh, but you make me wanna love you loud\" — while \"Different Girl\" offers a smoother jazz-inflected future bass sound with lyrics co-written by member Bae. As ArtistRack noted, the growing presence of Lily and Bae in the writing credits signals NMIXX's evolution from a polished performance unit into a group with meaningful creative agency over their own output.\u003c\/p\u003e","brand":"Record Store","offers":[{"title":"CD \/ Album - CD\/Merch - Heavy Ver.","offer_id":53619211698490,"sku":"38386","price":35.99,"currency_code":"CAD","in_stock":false},{"title":"CD \/ Album - CD\/Merch - Serenade Ver.","offer_id":53619211731258,"sku":"38387","price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/2041\/0682\/files\/Screenshot_2026-06-17_at_1.48.14_PM.jpeg?v=1781718759","url":"https:\/\/recordstore.ca\/products\/heavy_serenade","provider":"Record Store","version":"1.0","type":"link"}