{"product_id":"its_the_hope_that_kills_you","title":"It's The Hope That Kills You","description":"\u003cp\u003eThe Itch’s It’s The Hope That Kills You is the debut album from the London\/Luton duo, released in 2026. It presents the band as restless and difficult to pin down, moving between dance-punk, post-punk, synth-driven indie, rap-rock touches, and club-facing electronic textures. Rather than settling into one lane, the album uses sharp rhythms, pulsing synths, and tightly wound vocals to create a sound that feels equally suited to a sweaty live venue and a late-night dance floor.\u003c\/p\u003e\u003cp\u003eLyrically and emotionally, the album balances hedonism with unease. Songs such as “Can’t Afford This,” “Pirate Studios,” “Drugdealer,” “Aux Romanticiser,” and “Ursula” circle around cost-of-living anxiety, nightlife, social exhaustion, pessimism, and the need to escape into music and movement. Despite its bleak title, It’s The Hope That Kills You is not a purely downbeat record; its darkness is often turned into momentum, making it a debut that feels tense, clever, danceable, and full of nervous energy.\u003c\/p\u003e","brand":"Record Store","offers":[{"title":"CD \/ Album","offer_id":53439480267066,"sku":"37971","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/2041\/0682\/files\/Screenshot_2026-05-11_at_1.54.35_PM.jpeg?v=1778522240","url":"https:\/\/recordstore.ca\/products\/its_the_hope_that_kills_you","provider":"Record Store","version":"1.0","type":"link"}