{"product_id":"purple_reign","title":"Purple Reign","description":"\u003cp\u003ePurple Reign is a mixtape by Future, hosted and executive‑produced by DJ Esco and Metro Boomin, released without prior announcement on January 17, 2016 via DatPiff and LiveMixtapes. It arrived at the tail end of an elite run that included Monster, Beast Mode, 56 Nights, DS2, and the Drake collaboration What a Time to Be Alive, and functions as a bridge between that mixtape era and his 2016 studio album EVOL. The tape originally had 13 tracks—“Intro,” “All Right,” “Wicked,” “Never Forget,” “Drippin’ (How U Love That),” “Inside the Mattress,” “Hater Shit,” “Salute,” “Bye Bye,” “No Charge,” “Run Up,” “Perkys Calling,” and the title track “Purple Reign”—with “Wicked” later appearing on streaming versions of EVOL. When Purple Reign was re‑released to streaming in April 2020, it was trimmed to 12 songs, dropping the “Intro” and “Wicked” and adding “News or Something” as a bonus track.\u003c\/p\u003e\u003cp\u003eMusically, Purple Reign zeroes in on Future’s cold, melancholic trap sound, pairing Metro Boomin and Southside’s muted, monochrome beats with his Auto‑Tuned vocals and introspective writing. Songs like “Wicked,” “Drippin’,” and “Inside the Mattress” ride sparse, eerie production while focusing on drugs, money, and survival, whereas “Never Forget,” “Perkys Calling,” and “Purple Reign” lean into more emotionally direct territory—mixing regret, loss, and numb escapism. Throughout the tape, Future blends street narratives with personal laments, referencing missed family events and the toll of his lifestyle (“I ain’t make my auntie’s funeral, I ain’t never forget it” on “Never Forget”), which gives the project a chilly, reflective feel beneath its trap surface. The title and original cover, styled as a tribute to Prince’s Purple Rain, underline the idea of a moody, codeine‑tinted “reign” in trap, framing the mixtape as a somber peak in one of the hottest runs of 2010s rap.\u003c\/p\u003e","brand":"Record Store","offers":[{"title":"Vinyl \/ Album","offer_id":53675635966266,"sku":"38888","price":30.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/2041\/0682\/files\/Screenshot_2026-07-02_at_9.38.40_PM.jpeg?v=1783042814","url":"https:\/\/recordstore.ca\/products\/purple_reign","provider":"Record Store","version":"1.0","type":"link"}